Why Your E-Commerce Website Isn’t Selling

So you’ve built a dynamic, amazing, responsive e-commerce website. But despite all the bells and whistles, your site still isn’t seeing much traffic. So what’s the problem? Entrepreneur Magazine recently published an article that could help. “11 Reasons Your Website Doesn’t Sell” breaks down several factors that could be behind your site’s lack of sales. Here’s a quick look at the top three:

  1. Low Quality Visuals – Vibrant, attractive images are key to promoting and selling products. According to the article, a 1986 study by the University of Minnesota’s Management Information Systems Research Center found presentations using visual aids 43 percent more convincing. High quality photos are more attractive to viewers. Attention grabbing photos often lead to more social shares. With proper tagging, those amazing photos can help boost your site’s overall SEO.
  2. Lack of Reviews or Testimonials – A lack of reviews can take away credibility. But positive reviews can be an effective marketing tool. The article suggests that positive customer testimonials can help build trust.
  3. Lacking Color Savvy – Color scheme is apparently very important to selling your site. Take some time to think about the colors you will use and how they reflect the product you’re pushing. Make sure the overall color scheme you choose is reflective of the company brand.

For a full list of the “11 Reasons Your Website Doesn’t Sell” take a look at the full article here: http://www.entrepreneur.com/article/239144


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