The homepage is undoubtedly the single most important page on your website. It is the first thing visitors see, so its contents should clearly define the website’s purpose. In a recent article, Creative Bloq interviewed Egle Karalyte of the design firm My Visual Brief. Karalyte runs down the six most common questions people ask themselves when visiting a homepage for the first time. Here’s a look at the top three.
1. What is this? What does it offer?
This is an obvious first question. The homepage of your website should clearly define what the site is promoting/selling. And what benefit it offers the visitor.
2. Who is it for?
Defining your audience is extremely important. Visitors should be able to easily figure out if they are a part of the website’s target audience.
3. How much does it cost?
This information can be clearly displayed directly on the first page. Or at the very least, there should be an obvious link showing where the information can be found.
To see the full list, take a look at the article: 6 Questions Every Homepage Should Answer