UK Software Firm Offers Affordable Alternative To Adobe Design Products

When it comes to making vector graphics, Adobe Illustrator remains the preferred product of choice for the graphic design industry. UK software firm Serif is bringing some competition into the marketplace, creating a new trio of products squarely aimed at poaching users of Adobe Illustrator, Photoshop and InDesign. Today Serif released Affinity Designer. They describe the product as “the fastest, smoothest, most precise vector graphic design software available.” The other products, Affinity Photo and Affinity Publisher are expected to be released in January and September 2015 respectively.

For now, the Affinity products are only being offered for use on Mac OS X. Affinity Designer is currently available in the Mac App store for a special launch price of $39.99. The sale continues through October 9th. Then it will revert to its regular price of $49.99. The one-time fee also includes all updates for at least two years.

By offering the Affinity products for a flat-fee, Serif is hoping customers will see them as an affordable alternative to a monthly Adobe Creative Cloud subscription. For more information on Affinity Designer, Photo and Publisher, check out this article on Creative Bloq: http://www.creativebloq.com/illustration/affinity-designer-launches-101413109

 

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